Entry:

Zaller, John R., The Nature and Origins of Mass Opinion, New York, NY: Cambridge University Press, 1992.

Abstract:

Adding new members to a congregation leads to benefits but also imposes costs on current members. The optimal size is determined by considering both the marginal benefits and costs of adding on additional members. Catholics are the most sensitive to congregation size, and also have the largest optimal size.

Other Data Sets:

986,1987(PILOT STUDY) ICPSR 19891978, 1988 NES CPS