Entry:

Yankelovich, Daniel, New Rules: Searching for Self-fulfillment in a World Turned Upside Down. New York: Random House, 1981.


Abstract:

Americans have begun to reject the ethics of self-denial and deferred gratification. Self-fulfillment has increasingly become the goal of Americans. Published in modified form in Psychology Today, April, 1981.

GSS Years:

1977, 1978

Other Data Sets:

Yankelovich; General Mills American Family 1976-1979; Gallup; Roper; SRC; Harris

GSS Codebook Variables referenced by document:

Variable Name

Variable Label

 
 
FEHELP

WIFE SHOULD HELP HUSBANDS CAREER FIRST

FEWORK

SHOULD WOMEN WORK