Entry:

Varela, J. Gilbert; Weaver, Charles N.; and Franz, Robert S., "TV Viewing Habits of the Hispanic," Paper presented to the Southwestern Marketing Association, San Antonio, March, 1984.

Abstract:

There are no significant differences in the average number of hours spent watching television each day by Hispanics and by the rest of the American population. Hispanics are, however, more likely to believe the advertisements they see.

1975, 1977, 1978, 1980

Other Data Sets:

Census 1970, 1980