Entry:

Oskamp, Stuart, Attitudes and Opinions. Englewood Cliffs, New Jersey: Prentice Hall, 1977.

Abstract:

Using mostly secondary source data, this text, which is geared towards the upper division or graduate students, examines the field of public opinion and attitudes. It concentrates on the areas of attitude theory, attitude change, and attitude measurement. In addition, it focuses on conceptual questions, the structure and function of attitudes, the nature of public opinion, public opinion polling, attitude formation, communication of attitudes and opinions, problems and prospects in the field, and the conten

1972, 1974-75

Other Data Sets:

Gallup 1947-76; ORC 1971; CPS 1973, 1975