Entry:

Ladd, Everett Carll, Jr., "The Shifting Party Coalitions 1932-1976," in Emerging Coalitions in American Politics, Seymour Martin Lipset (ed.), San Francisco: Institute for Contemporary Studies, 1978, 81-102.

Abstract:

The Democrats have become the majority party of nearly all social groups, at least outside of the presidential arena. Voting for the presidency, however, is done less on party lines and more on differences in ideology, policy, and personality. There has also been a class inversion in electoral behavior with high status cohorts more liberal than low-status groups.

1972-1976

Other Data Sets:

Cadell 1976; Yankelovich 1976; Gallup 1948, 1960, 1968 1972, 1976; Harris 1976; CBS 1976; NBC 1976; CBS/NYT 1976