Entry:

Kahan, Hazel and Mulryan, David, "Out of the Closet," American Demographics, 17 (May, 1995), 40-47.

Abstract:

Gay consumers are highly educated, have above average levels of disposable income, and tend to be geographically concentrated. Because gay consumers are more likely to buy products that are targeted to them, and since the gay community has a well established word-of-mouth network, marketers and advertisers are advised to tap the gay market.

1994

Other Data Sets:

Yankelovich 1994; Griffitt and Hatfield 1985; Mulryan/Nash Advertising 1994