Entry:

Gerbner, George; Gross, Larry; Morgan, Michael; and Signorielli, Nancy, "Political Correlates of Television Viewing," Public Opinion Quarterly, 48 (Spring, 1984), 283-300.

Abstract:

While those who watch more television tend to call themselves moderates, heavy newspaper readers are more likely to say they are conservative, and heavy radio listeners tend to say they are liberal. These findings may reflect a more general tendency of heavy television watchers to see themselves as average in many respects.

1975, 1977, 1980, 1982

Other Data Sets:

Research and Forecasts 1980; Roper 1979; Minnesota adolescents 1981