Entry:
Gerbner, George; Gross, Larry; Morgan, Michael; and Signorielli, Nancy, "Charting the Mainstream: Television's Contributions to Political Orientations," Journal of Communication, 32 (Spring, 1982), 100-127.
Abstract:
This study shows that heavy television viewing, as compared to light viewing, blurs traditional differences between conservatives, moderates, and liberals into a homogeneous group and bends this mainstream group toward a hardline position on issues dealing with minorities and personal rights.
GSS Years:1975, 1977, 1978, 1980
Other Data Sets:
Census 1970; ANES 1976
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GSS Codebook Variables referenced by document: |
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Variable Name |
Variable Label |
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| TVHOURS |
HOURS PER DAY WATCHING TV |
| SEX |
RESPONDENTS SEX |
| AGE |
AGE OF RESPONDENT |
| EDUC |
HIGHEST YEAR OF SCHOOL COMPLETED |
| INCOME |
TOTAL FAMILY INCOME |
| REGION |
REGION OF INTERVIEW |
| PARTYID |
POLITICAL PARTY AFFILIATION |
| CLASS |
SUBJECTIVE CLASS IDENTIFICATION |
| POLVIEWS |
THINK OF SELF AS LIBERAL OR CONSERVATIVE |
| RADIOHRS |
HOURS PER DAY LISTENING TO RADIO |
| RACSCHOL |
SHOULD WHITES & BLACKS GO TO SAME SCHOOL |
| RACMAR |
FAVOR LAW AGAINST RACIAL INTERMARRIAGE |
| RACDIN |
OBJECT TO OPP. RACE HOME FOR DINNER |
| RACPUSH |
BLACKS SHOULDNT PUSH |
| RACSEG |
WHITES HAVE RIGHT TO SEG. NEIGHBORHOOD |
| RACOPEN |
VOTE ON OPEN HOUSING LAW |
| RACPRES |
WOULD VOTE FOR BLACK PRESIDENT |
| BUSING |
ATTITUDE TOWARD RACIAL BUSING |
| HOMOSEX |
HOMOSEXUAL SEX RELATIONS |
| GRASS |
SHOULD MARIJUANA BE MADE LEGAL |
| ABANY |
ABORTION IF WOMAN WANTS FOR ANY REASON |
| ABSINGLE |
NOT MARRIED |
| ABDEFECT |
STRONG CHANCE OF SERIOUS DEFECT |
| ABHLTH |
WOMANS HEALTH SERIOUSLY ENDANGERED |
| ABNOMORE |
MARRIED--WANTS NO MORE CHILDREN |
| ABRAPE |
PREGNANT AS RESULT OF RAPE |
| RACE |
RACE OF RESPONDENT |
| COMMUN |
FEELINGS ABOUT COMMUNISM |
| SPKATH |
ALLOW ANTI-RELIGIONIST TO SPEAK |
| SPKCOM |
ALLOW COMMUNIST TO SPEAK |
| SPKHOMO |
ALLOW HOMOSEXUAL TO SPEAK |
| SPKRAC |
ALLOW RACIST TO SPEAK |
| SPKMIL |
ALLOW MILITARIST TO SPEAK |
| LIBATH |
ALLOW ANTI-RELIGIOUS BOOK IN LIBRARY |
| LIBCOM |
ALLOW COMMUNISTS BOOK IN LIBRARY |
| LIBHOMO |
ALLOW HOMOSEXUALS BOOK IN LIBRARY |
| LIBRAC |
ALLOW RACISTS BOOK IN LIBRARY |
| LIBMIL |
ALLOW MILITARISTS BOOK IN LIBRARY |
| COLATH |
ALLOW ANTI-RELIGIONIST TO TEACH |
| COLCOM |
SHOULD COMMUNIST TEACHER BE FIRED |
| COLHOMO |
ALLOW HOMOSEXUAL TO TEACH |
| COLRAC |
ALLOW RACIST TO TEACH |
| COLMIL |
ALLOW MILITARIST TO TEACH |
| NATHEAL |
IMPROVING & PROTECTING NATIONS HEALTH |
| NATENVIR |
IMPROVING & PROTECTING ENVIRONMENT |
| NATCITY |
SOLVING PROBLEMS OF BIG CITIES |
| NATEDUC |
IMPROVING NATIONS EDUCATION SYSTEM |
| NATAID |
FOREIGN AID |
| NATFARE |
WELFARE |
| NATRACE |
IMPROVING THE CONDITIONS OF BLACKS |
| NATCRIME |
HALTING RISING CRIME RATE |
| NATDRUG |
DEALING WITH DRUG ADDICTION |
| NATARMS |
"MILITARY |
| NATSPAC |
SPACE EXPLORATION PROGRAM |
| TAX |
RS FEDERAL INCOME TAX |
| CUTSPDR |
CUT GOVT SPENDING--RS POSITION |