Entry:
Gerbner, George, "Political Functions of Television Viewing: A Cultivation Analysis," in Cultural Indicators: An International Symposium, Gabrielle Melischek, Karl Earl Rosengren, and James Stappers (eds.), Verlag Der Osterreichischen Akademie Der Wissenschaften, Wien, 1984.
Abstract:
Heavy television viewers tend to be women, Democrats, non-college, and lower income persons. Comparing responses of heavy viewers to those of light viewers, this study reports a blurring of political distinctions, the blending of attitudes into the mainstream, and the bending of this mainstream to the political and economic tasks of television and its client institutions.
GSS Years:1972-1978, 1980, 1982-1983
Other Data Sets:
Violence Index 1967-73, 1975-1983; ORC
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GSS Codebook Variables referenced by document: |
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Variable Name |
Variable Label |
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| SEX |
RESPONDENTS SEX |
| AGE |
AGE OF RESPONDENT |
| TVHOURS |
HOURS PER DAY WATCHING TV |
| EDUC |
HIGHEST YEAR OF SCHOOL COMPLETED |
| INCOME |
TOTAL FAMILY INCOME |
| REGION |
REGION OF INTERVIEW |
| CLASS |
SUBJECTIVE CLASS IDENTIFICATION |
| PARTYID |
POLITICAL PARTY AFFILIATION |
| POLVIEWS |
THINK OF SELF AS LIBERAL OR CONSERVATIVE |
| COMMUN |
FEELINGS ABOUT COMMUNISM |
| SPKCOM |
ALLOW COMMUNIST TO SPEAK |
| SPKSOC |
ALLOW SOCIALIST TO SPEAK |
| SPKMIL |
ALLOW MILITARIST TO SPEAK |
| SPKRAC |
ALLOW RACIST TO SPEAK |
| NATENVIR |
IMPROVING & PROTECTING ENVIRONMENT |
| NATCITY |
SOLVING PROBLEMS OF BIG CITIES |
| NATEDUC |
IMPROVING NATIONS EDUCATION SYSTEM |
| NATAID |
FOREIGN AID |
| NATFARE |
WELFARE |
| NATRACE |
IMPROVING THE CONDITIONS OF BLACKS |
| NATCRIME |
HALTING RISING CRIME RATE |
| NATDRUG |
DEALING WITH DRUG ADDICTION |
| NATARMS |
"MILITARY |
| NATSPAC |
SPACE EXPLORATION PROGRAM |
| NATHEAL |
IMPROVING & PROTECTING NATIONS HEALTH |
| CUTSPDR |
CUT GOVT SPENDING--RS POSITION |
| TAX |
RS FEDERAL INCOME TAX |
| CONBUS |
CONFIDENCE IN MAJOR COMPANIES |
| CONTV |
CONFIDENCE IN TELEVISION |