Entry:
Gardyn, Rebecca, “Granddaughters of Feminism,” American Demographics, 23 (April 1, 2001), 42-47.
Abstract:
Generation Y women are the first to take equality of the sexes for granted. Marketing products to these women requires a new scheme for a very different generation.
GSS Years:1996
Other Data Sets:
Gallup 1984
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GSS Codebook Variables referenced by document: |
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Variable Name |
Variable Label |
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| ALLBEN |
EVERYONE BENEFIT FROM TRADITIONAL FAMILY |
| HUBBYWRK |
HUSB SHLD WORK WIFE SHLD LOOK AFTER HOME |