Entry:

Caddell, Patrick H., "The Democratic Strategy and Its Electoral Consequences," in Party Coalitions in the 1980s, Seymour Martin Lipset (ed.), San Francisco: Institute for Contemporary Studies, 1981, 267-303.

Abstract:

The 1980 election was not a surprise and does not indicate the demise of the Democratic Party: (1) the vote was a referendum on the incumbent; (2) the victory was not ideological; (3) the Iranian crisis and a faltering economy converged around election day; (4) results may signal a return to coattail party voting; (5) the election gave the Republicans a chance to achieve dominance in the 1980s.

1980

Other Data Sets:

Cambridge Survey Research 1972, 1976, 1980; Yankelovich 1980; CBS/NYT 1980