Entry:
Bagby, Mary Alice, "Transforming Newspapers for Readers," Presstime, 13 (April, 1991), 18-25.
Abstract:
The recent decline in newspaper readership may have stabilized in 1990. While copying format changes of other newspapers often fails to stem readership loss, individual newspapers addressing their community's preferences have increased readership.
GSS Years:1972-90
Other Data Sets:
NORC 1967; Newspaper Marketing Bureau 1984-90; Simmons 1990; Census 1946-90
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GSS Codebook Variables referenced by document: |
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Variable Name |
Variable Label |
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| NEWS |
HOW OFTEN DOES R READ NEWSPAPER |
| AGE |
AGE OF RESPONDENT |